"SF Interactive, an interactive marketing services firm, today announced it will release its TagTemplate website building software to the worldwide Open Source community. This software tool lets programmers build and maintain websites in a modular fashion, separating 'front-end' text and design updates from back-end scripting and database programming. Though SF Interactive currently licenses custom-developed software for services such as media tracking and optimization, TagTemplate is being released for free in the tradition of web development as a collaborative enterprise."
"Principally developed by SF Interactive Lead Unix Engineer Jacob Davies, the TagTemplate software allows website builders to do two things: separate form from function, and retain the full power and flexibility of the Perl programming language. Separating form (the HTML code) from function (the Perl code) allows programmers to concentrate on backend functionality while designers concentrate on the look and feel. Enabling technologists and marketers to do great work together has been a winning formula for SF Interactive and its clients since 1997."
"TagTemplate was first used in 1998 as a part of Nike's "Fun Police" marketing campaign. As part of the campaign, SF Interactive was retained to build a portion of Nike's web site where kids would register their favorite player, favorite color, etc. and be given "missions" (trivia questions) to solve. A database kept track of users' preferences and progress on each mission, and the web pages each user saw on successive visits were customized on-the-fly. Since the Fun Police project, TagTemplate has helped build sites for several SFI clients, including Morgan Stanley Dean Witter Online, Netcentives and Adaptec."