"I planned to attend "Running a Successful Web Hosting Business" by Frank DeChellis, one of the two business-oriented talks in this conference. Peering through the glass panel in the door, I couldn't find an available seat in that class so I sneaked unnoticed into the auditorium instead. This turned out to be a good choice, as the talk "Managing your Web Site with Cocoon" was very well presented by Doug Tidwell. Doug, author of an upcoming book on XSLT, demonstrated how the array of tools written by the Apache XML project (including Cocoon, Xerces, Xalan, and FOP) could be used to perform server-side transformations of XML documents. From a single XML document, HTML, PDF and WML could all be served to the client."