|Compaq started shipping its eight-CPU Intel servers, the ProLiant 8000 and 8500, in late August. These are the first true eight-way Intel servers to ship.|
Product Background:In late August, 1999, Compaq started shipments of its eight-CPU Intel servers, the ProLiant 8000 and 8500. The ProLiant 8X00 series is part of the next generation of Intel servers (along with offerings from Dell, HP, IBM, and others) which utilize the Profusion chipset. (This chipset allows servers to break through the previous limitation of four CPUs for the Intel architecture.) Although both products are geared toward the enterprise computing segment, they address different areas within that segment - the PL8000 can function either as a standalone or in a rack, the 8500 must be racked, and needs other hardware (primarily disk drives) to support its configuration. Whichever model is chosen, these products are aimed at large datacenter/data warehouse environments, as well as other large-scale computing environments. This product will also be used to consolidate and upgrade existing servers. Compaq's main competitors in this space are Dell, HP, and IBM. There are other vendors producing eight-way Intel servers (e.g. Unisys, Hitachi), but we do not believe they will be (serious) market share competitors. (Market share figures for Intel servers is shown in Table 1 and Graph 1.) In general, the Intel server market is growing, and these products will satisfy pent-up demand, but we do not expect the volumes to be significant (when compared to four-way servers) until next year.
Product Strategy and Trajectory:
Compaq is positioning the ProLiant 8X00 series to address a number of markets:
- External to the customer: ERP, E-commerce
- Internal to the customer: mail and messaging, terminal servers
- General: Data warehousing, datacenters
Compaq is highlighting a number of areas where it feels it has a competitive advantage: Performance, price/performance, and technology. In addition to their traditional strength in price/performance and performance, Compaq has an inside track on Profusion's design, due to their co-development efforts with Intel and Corollary (developer of Profusion, bought by Intel in 1996). Since this chipset is the heart of the eight-way architecture, Compaq has gained a short term advantage. Because of the relatively low price - approximately $20K base price (vs. $7-$8K for a four-CPU base unit) -some "cannibalization" of four-CPU markets is expected. Although the eight-way servers (in general) are now the "biggest kid on the [Intel] block", this position is expected to last only until Merced/McKinley arrive - 12 months from now for Merced (80% probability), two years for McKinley (60% probability). Since McKinley, not Merced, is expected to provide the performance leap, this should give the current eight-way servers approximately 18-24 months at the top of the Intel scale. After that, these systems become "mid-range" products. Until Merced ships, we expect the worldwide market size for eight-way servers to be approximately $5-$8 Billion. (Note: Merced will not immediately "cannibalize" the market for eight-way servers, because of the change from the current IA-32 architecture to Merced's IA-64 architecture. This change will effect much more than hardware, and therefore migration will not be immediate.)
Feature Set/Flexibility The ProLiant 8000 is presently the only eight-way server from the "Big Four" server manufacturers which can stand alone - all the others (including the ProLiant 8500) are rack-based. (So is the 8000, at 14U high, but there is a tower conversion kit for it.) Additionally, the 8000 can house up to 21 disk drives, allowing lots of raw storage space, but also providing the flexibility for a large RAID setup. Price/Performance Based on present $/tpmC results from the TPC, Compaq continues to be a price/performance leader ($18.70/tpmC). We expect this leadership to continue, with the only serious competition expected to be from Dell. The raw performance numbers are also very good (>40,000 tpmC), but we expect Dell to post similar numbers within three months (60% probability).
Storage The 8500 has four hot-swappable hard drive bays, more than any major competitor (except the ProLiant 8000). Although it is not a targeted application, this capability does allow the customer to have an internal RAID setup. Serviceability The 8500 is almost completely modular: all of the major components - Main Logic Board (MLB), power supplies, fans, I/O cards, hard disk drives - can be swapped (by the customer) quickly, without tools. This also allows a customer to install a 20-lb. chassis at the top of a six-foot-high rack and add subunits one at a time - this is in contrast to trying to mount a 100+ lb. unit, as has been typical in the industry. Price/Performance The 8500's figures ($18.46/tpmC) are even better than the 8000, and are approximately $1.50/tpmC better than the Unisys Aquanta E2085. As with the 8000, we expect Dell to post figures similar to Compaq's within three months. Size At 7U high, this system is the same size as Compaq's four-way offerings (except the PL 6400R), and thus capable of a "box upgrade" (euphemism for "pull out the old system box, put in one of these") for earlier ProLiant models, or for systems made by Dell and HP. IBM, at 8U high, is at a competitive disadvantage here. General Technology As mentioned earlier, Compaq co-developed the Profusion with Corollary/Intel. This has already provided Compaq with a slight (~2-3 weeks) advantage with regard to which manufacturer ships eight-way systems first. However, we expect more significant benefit to come from the system's logic design, and any performance or feature advantages that Compaq's engineers can design into the system. In addition, Compaq's use of "heat pipes" (a cooling technology) allows slightly greater design flexibility (and greater thermal margin) vs. the more conventional use of extruded aluminum heatsinks. Service/Support ProLiant servers benefit from Compaq's service/support capabilities (from the Digital acquisition). Although customer-serviceable components are becoming the norm, there is still a strong need for vendor support.