BEA Pares WebLogic for ISVs

Tuesday Aug 24th 2004 by Jim Wagner

In a bid to entice more ISVs to adopt its middleware software suite, BEA released 'SOA in a box,' a kit for building service oriented architectures.

BEA Systems, in a bid to entice more ISVs to adopt its middleware software suite, has released "SOA in a box," a kind of kit for building service oriented architectures.

The intent is to get ISVs to wrap their specific applications around SOAs, a software architecture that standardizes the way enterprise users access specific services-based technology, like Web services. Now, officials said, ISVs don't need to worry about building both an application and the infrastructure.

"The functional limitations are less than the [WebLogic Platform] Enterprise Edition but they're precisely what ISVs need," said Robert Flanigan, a spokesman at BEA. "It frees up the research and development cycles within packaged software application vendors to truly focus on their domain expertise around their application rather than the underlying infrastructure."

As such, BEA tailored its WebLogic Platform Enterprise Edition -- a combination of Server, Workshop, Portal, Integration and JRockit -- to meet the specific needs of its partners' application.

BEA developers took the business process management, service orchestration, data mapping and transformation, and process management and monitoring of its WebLogic Integration, as well as the run-time UI and UI designer elements of both its WebLogic Portal and Integration, and melded them with full versions of its WebLogic Server, Workshop, and JRockit.

Officials said the WebLogic Platform ISV Edition will be priced at $17,000 per CPU compared to the $99,000 per CPU price tag associated with the Enterprise Edition.

BEA has spent much of 2004 developing and marketing "Liquid Computing," its SOA strategy that, when implemented throughout the enterprise, will integrate all the disparate software applications on top of one standards-based framework.

Part of that strategy is to get ISVs to build their applications with SOA already included, rather than waiting for the customer to get around to building in the interoperability. With SOA already in place, value-added resellers and system integrators can market and deploy the specific application more easily.

BEA shares the SOA market with some heavy hitters in the Java-based enterprise software department, including fellow middleware giants IBM and Sun Microsystems. Officials believe they have an advantage over both of them when dealing with ISVs.

"We don't have a hardware agenda; we don't have an application agenda," said Bobby Napiltonia, BEA vice president and general manager of worldwide channels and alliances. "We're the integration piece that allows them to focus on their core competencies."

To offset the relative advantage IBM and Sun have over them in providing hardware and software applications, BEA has partnered with vendors, including SAP, HP, and Intel.

This article was originally published on internetnews.com.

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